Çevresel Kaygı ve Yeşil Satın Alma Davranışı İlişkisi Üzerine Bir Çalışma

Özet

Özellikle son yıllarda, çevre sorunlarına ilişkin toplumsal farkındalık bireysel faaliyetleri etkilemeye başlamıştır. İnsanlar, yaşadıkları dünyada bu sorunları en aza indirgemek ve kaliteli bir yaşam sürmeye devam etmek istemektedir. Bu isteğe paralel olarak, tüketicilerin çevre sorunlarına ilişkin artan farkındalığı, satın alma davranışlarını değiştirmiştir. Tüketiciler, yaşadıkları çevre sorunları hakkında çevresel bir endişe duymaya başlamış ve bu da onları yeşil satın alma davranışına yöneltmiştir. Çevresel endişe, tüketicilerin çevre tehditleri ve sorunları hakkında artan endişe ve üzüntü nedeniyle yaşadıkları olumsuz duygular olarak tanımlanabilir. Yeşil satın alma davranışı, tüketicilerin çevresel endişe ve çevre sorunları bilinci nedeniyle çevreye zarar vermeyen ürün veya hizmetleri satın almalarıdır. Bu çalışma, çevresel endişe ve yeşil satın alma davranışını birlikte ele alan çalışmalarda hangi ülkelerin öne çıktığını sunmayı ve bu çalışmaların başladığı yılı belirlemeyi amaçlamaktadır. Bu amaçla, Web of Science veritabanında “çevresel endişe” ve “yeşil satın alma davranışı” kelimeleri birlikte aranarak veriler analiz edilecektir. Her geçen gün daha fazla araştırmacı tarafından incelenen bu güncel konu, bu çalışmanın sonuçlarının analiz edilmesiyle gelecekteki araştırmalar için bir yol haritası sağlayabilir.

A Study on the Relationship Between Environmental Concern and Green Purchasing Behavior

Abstract

Especially in recent years, social awareness of environmental issues has begun to influence individual activities. People want to minimize these problems in the world they live in and continue living a quality life. In line with this desire, consumers' growing awareness of environmental issues has changed their purchasing behavior. An environmental concern has arisen in consumers about the environmental problems they experience, directing them toward green purchasing behavior. Environmental concern can be defined as the negative feelings consumers experience due to increasing concerns and sadness about environmental threats and problems. Green purchasing behavior is when consumers purchase products or services that do not harm the environment due to environmental concern and awareness of environmental problems. This study aims to present which countries have emerged in studies considering environmental concern and green purchasing behavior together and to identify the year that these studies began. To this end, data will be analyzed by searching "environmental concern" and "green purchasing behavior" together in the Web of Science database. This current topic, studied by an increasing number of researchers every day, can provide a roadmap for future research by analyzing the results of this study.

Research assistant Özlem Çıldırım Kocabıyık (Istanbul Beykent University, Istanbul, Türkiye)
0000-0001-9873-005X  ozlemcildirim@beykent.edu.tr

Research assistant Mert Altun (Istanbul Beykent University, Istanbul, Türkiye)
0000-0002-8041-7724  mertaltun@beykent.edu.tr

Submitted on: 2025-08-01 Accepted on: 2025-11-04

Year:2026 - Volume:5 Issue:1 Pages: 47-59

DOI: https://doi.org/10.36880/J05.1.0153

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APA style citation: Çıldırım Kocabıyık, Ö. , & Altun, M. (2026). Çevresel Kaygı ve Yeşil Satın Alma Davranışı İlişkisi Üzerine Bir Çalışma. Avrasya Ekonomileri Dergisi, 5(1), 47-59.

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